DBC has launched a new EBLEX Quality Standard range of quality assured beef and lamb products and QBT turkey range, reaffirming its commitment to British farming.

All beef and lamb products form part of DBC’s own label brand launched in January 2011 and complement DBC’s EBLEX (English beef and sheep meat industry) range for butchers. The new range is available throughout DBC’s 12 regional depots on a ‘day one for day two delivery’ guarantee. There is no minimum order size.

The EBLEX Quality Standard Mark is now featured across the side of DBC’s vehicles and the initiative is part of DBC’s drive to expand its quality meat offerings.